CREATING MAILING

August 18, 2009 by admin

Have you ever witnessed or may have even received a letter, addressed to the same was entirely unknown, but it was enough to open the envelope that the mystery was completely solved, in the case of receiving a mail merge.

The use of direct mail is a very effective feature, mainly used for the promotion of products, services or information purposes.

The great advantage of direct mail is the fact that through a single standard letter, the sender can go directly to each person, regardless of the number of recipients to whom it will be sent.

The Word gives us a feature that greatly facilitates the execution of a task which previously took too long.

To do a mail merge, we need to create two files: the main document containing the text to be sent with all the formatting you want, together with field region that Word creates for the data to be changed and a data file (content of fields) that will change from client to client.

To serve as the basis of information from our mailing list, create a table in Microsoft Word divided into three columns containing their descriptions:

NAME, POSITION AND SALARY (fill data) set number of lines with no information. at least five lines of this table, save the document with the name of Contatos.doc and then close).

OBS.: The table should be created first in line because there is a carriage house above you can not complete the merge.

Let's now create the default document for the composition of our mailing list.

To do so, open a new document in Word, type the letter below also considering the information described in brackets: (with the right alignment, enter the location and date) (four times the press Enter and type flush left)

Attn: Name (press Enter four times and type flush left) Ref:

Promotion (press Enter four times and enter the information below using justified alignment)

Please note that your promotion to the position of CARGO was approved by our Board, and your wages adjusted for the value of $ SALARY. (Six times the press Enter and type flush left) Sincerely (six times the press Enter and type with the center alignment) DEPARTMENT OF HUMAN RESOURCES.

After completing the editing of the above letter, apply the formatting as it deems necessary and then save the document with the name of Mala direta.doc.

Now, to facilitate and expedite the development of our work, follow the steps below to display the Mail Merge toolbar:

  • Press the left Alt to access the menu bar.
  • Move to the right arrow to the Tools menu.
  • Get down with the arrow to the item Letters and Mailings move once the arrow to the right.
  • Get down with the arrow to the item Show toolbar 'Merge' and if this option is cleared, press Enter to display it, otherwise, press Esc to exit the menu bar and return to the editing area.

Now we have an information base and a model of the main document, for didactic purposes, we divide the creation of direct mail in four steps.

1. Setting up the main document:

  • Go to merge toolbar, by pressing Alt and then Tab Control
  • Press Enter on the Setup button in the main document.
  • Select the arrows using the option letters and press Enter to confirm.

2. Selecting the information base:

  • Go to the toolbar mailer.
  • Scroll to the Open Data Source button and press Enter.
  • Enter the file Contatos.doc and press Enter to confirm.

3. Assigning values ​​to the fields or mail merge main document:

Through the Find command Ctrl L, find the desired field in the letter ex: Find the Name field, press enter, Esc to close the Find menu, with the point you can check the selected word.

  • Go to the toolbar mailer.
  • Scroll to the Insert Merge Fields button and press Enter.
  • Using the arrows select the desired field, such as NAME.
  • Press Tab until you press Enter, press Enter to confirm and Esc to return to the editing area of ​​the document.

Follow the steps described above also to the fields positions and salaries and then save the file direta.doc Mala.

To switch between the display of fields or their values ​​in the document, you must access the mail merge toolbar and press the Show Fields / Values.

4. Generating the merge:

  • Go to the toolbar mailer.
  • Scroll to the Merge button to the document and press Enter.
  • In the control appears, select one of the options All (displays all records) Current record (display the selected record) and De (you need to provide a range indicating values ​​for the fields "From" and "To").
  • Press Enter on the OK button to finish. Finally, the letters will appear in a new file where you can print it or save it for future printing.

Comments (2)

  1. Marcelo Petti said:

    I think the site you cool because it explains the whole process.
    Any site of direct mail is complicated to understand and just want to sell email marketing does not work for me

    Legal

    Marcelo

  2. Companies have changed their strategies to adapt to the new hypercompetitive environment by changing product management to customer management and MALDI, through its manager Giovanni has added much to work with market based on the quality and clarity of Suad negotiations. Congratulations.