Code of conduct for e-mail marketing
September 10, 2009 by admin
The self-regulatory code of practice for e-mail marketing was approved by fourteen agencies that work with disclosures about products and services by e-mail.
The goal is to promote campaigns and email marketing in an ethical, appropriate and responsible ", without abuses against consumers.
Among the entities who agreed with the document are Internet Steering Committee in Brazil (CGI.br), the Brazilian Association of Digital Agencies (abrades), the Interactive Advertising Bureau (IAB) Brazil, Rio Grande do Sul and Sao Paulo operations of the Federation of Trade ( Fercomércio) and the Brazilian Association of Consumer Protection (Pro Test).
From now on, companies may only send messages after the user's authorization or proof of any professional or personal bond. Furthermore, the code requires that the "subject" is related to the content of the email with the sender identified.
The sale of mailings without the permission of users or sending messages by machines that use dynamic IP's are also prohibited.
The code will come into force one month after the Council of Ethics, appointed by the authorities, assess and punish cases of abuse in campaigns involving e-mails.
After all when is going to enforce the Code of Conduct?