Code of conduct for email marketing
September 10, 2009 by admin
The self-regulatory code of practice for e-mail marketing was approved by fourteen organizations that work with disclosures of products and services by e-mail.
The aim is to promote campaigns and email marketing "in an ethical, appropriate and responsible", without abuses against consumers.
Among the organizations that agreed to document is the Internet Steering Committee in Brazil (CGI.br), the Brazilian Association of Digital Agencies (Abradi), the Interactive Advertising Bureau (IAB) Brazil, Rio Grande do Sul and Sao Paulo operations of the Trade Federation ( Fercomércio) and the Brazilian Consumer Defense (Pro Test).
From now on, companies can only send messages after the user's authorization or proof of any professional or personal bond. Furthermore, the code requires that the "subject" is related to the content of e-mail with the sender identified.
The sale of mailings without the permission of users or sending messages by machines that use dynamic IPs are also prohibited.
The code will come into force one month after the Ethical Council, chosen by the authorities, assess and punish cases of misuse in campaigns involving e-mails.
After all when it will turn out to enforce the Code of Conduct?